Saturday, 22 February 2014


iceland, electricity

Iceland has produced  legendary strongmen throughout history like: John Paul Sigmarsson and Magnús Ver Magnússon who both won the world strongest man 4 times.
This small, black rock in the middle of the ocean has produced a lineage of strongmen dating back to the Vikings. This little island keeps producing great strongmen and the best strongman in Iceland right now is Hafþór”Thor” Júlíus Björnsson he is 2.05 m (8ft 1/2 in) and 183 kg (403 lb) and probably the biggest giant you will ever see.
In this video below we get an insight in the life of strongmen in Iceland , how they train, where they work out and what their gym looks like.  These guys are the biggest and strongest giants you will ever witness.
The natural regions in Iceland are still so untouched in comparison to many of the great areas of the world. Though they have all of the modern conveniences of life and plenty of great architecture – there seems to be a few that would alter the way the electricity in the country is carried. In order to add to the beauty of the already flawless landscape, Choi + Shine Architects came up with a creative idea.
Making electrical towers and lines beautiful isn’t ordinarily deemed as something that can be fixed through design, but Choi + Shine proved that it is indeed possible. Though the competition’s main objective was to create a new aesthetic for the towers, there was an additional hope for less stress on the environment and a lower carbon footprint. Certainly an amazing execution in revising the standard towers we see today.
In 2008 they submitted their idea to Landsnet, a public company that owns and runs the electrical transmission system in Iceland where 80% of the electricity is from green sustainable sources, such as geothermal power. The pylons were intended to be constructible, affordable and durable, made of steel, glass and concrete. They sought to make an iconic, unforgettable pylon, that created an identity for Iceland and the power company.

"Making only minor alterations to well established steel-framed tower design, we have created a series of towers that are powerful, solemn and variable. These iconic pylon-figures will become monuments in the landscape. Seeing the pylon-figures will become an unforgettable experience, elevating the towers to something more than merely a functional design of necessity.
Massachusetts based architecture firm Choi+Shine’s award-winning project “The Land of Giants” imagines replacing icelandic high voltage electrical pylons with towering steel-framed figures that can be configured to respond to their environment with appropriate gestures.

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